Brand Story

London Rag is an international fashion brand for women. At London Rag, we create a space where we experiment with different looks at an affordable cost. We have been delivering to the fashion industry since 2015. London Rag is an attitude, an expression of what fashion ought to be. The brand was founded in the basement of Old London Street, London and has always aspired to provide the masses (and classes alike) with quality products. Our constant evolving online store has been catering to women the best in class with clothing, shoes, bags, and accessories. We take great pride in our quality and affordable pricing.

Our styles are globally accepted and are recognized by multiple market places across countries. Our wide variety in each segment gives our customer a complete shopping experience. We are creating a convenient and inspiring experience for our customers. Our brand engages with customers online as well as in social media and other creative places. Shopping should be easy and relevant regardless of where, when and how customers choose to shop. Therefore, we are integrating our digital channels to be more user-friendly.

Our presence

We at London Rag believe in no borders. We ship worldwide, offering a unique online experience and a curated mix of women’s casual and street assortments as well as accessories.

Our Products

Our expertise lies in apparels, shoes and bags.
We have in-house designers, manufacturers, and creators to provide the best to you. Together, we share a values-driven way of working, centered around the customers. We work in teams where innovation and creativity are promoted by the diversity within our company. Our way of working is rooted in the London Rag shared values, which build on a fundamental respect for the individual and the belief in everyone’s ability to use their own initiative. Together our values create an open, dynamic and inclusive company culture, where anything is possible. As a result, we only, solely come up with contemporary fashion which suits all our customers.